USA: 
India: 
The Client
Dominion Road Pharmacy is a reputable community pharmacy in New Zealand. They provide
healthcare solutions to their customers through their online store. Their services cover
the whole range, from prescription fulfillment to wellness and skincare products, and
thereby make healthcare accessible and easier. With a sound local establishment, their
objective was to scale digitally with a secure, flexible, and easy-to-manage eCommerce
platform.
They turned to a Shopify-powered solution, which enabled them to expand their digital
storefront, refine customer journeys, and manage inventory and payment easily, all while
adhering to their very high standards of pharmaceutical care.
Categories
Pharmacy
Tech Stack
HTML5, CSS3, JavaScript, Shopify, eCommerce, Mailchimp, Adobe Photoshop
A Project Overview
Dominion Road Pharmacy operates as a digital pharmacy. Its offerings include prescription services, wellness products, and over-the-counter products, including vitamins, personal care products, and immunity support. The client required a really strong, scalable, and conversion-friendly platform to cater to increasing online customer traffic while keeping health information and transactions safe and compliant.
- Robots.txt implementation
- Email automation feature
- Website Page Speed
- Integration of custom workflow
- Image ALT tag Implementation
- Top header section
- Created logo
Refined Visual Structure & Typography
A strong visual and typographic structure is needed to ensure customers can easily interact with the content of the website. We crafted responsive layouts and adjusted typography that have simplified the process for visitors to surf through the content effortlessly. Our team also tested and optimized font styles to ensure everything looked clean, readable, and consistent on different browsers and devices.
- Wide
- Regular
- Semi Condensed
- Condensed
- Extra Condensed
- AWESOME
- AWESOME
- AWESOME
- AWESOME
- AWESOME
Solutions We Offered
Dominion Road Pharmacy’s online identity was transformed through ZTS Infotech Pvt Ltd’s strategic revamp.
Refined UI/UX Strategy
Created a sleek, user-centric interface with a smooth navigation path that matched Shopify's structure, which guaranteed a unified brand experience across devices.
Customization of Shopify Store
Implemented custom Liquid templates and personalized product filters from their branding perspective that improved the customer journey.
Responsive E-commerce Development
Created a completely responsive site, scaled for mobile, tablet, and desktop devices, that encourages smooth navigation as well as ease in buying.
Shopify-CMS Integration
Set up Shopify's intuitive CMS backend for more comfortable product updating, page management, and content scheduling with full control of the entire operation.
Key Deliverables
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Customized Shopify Site: Developed a safe and intuitive e-commerce website, matching the pharmacy's product layout and service protocol
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Optimized for Users: Developed a responsive online store that loads rapidly, and users can access it across desktop computers, tablets, and mobile devices.
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Streamlined Performance: A simpler browsing experience and lower bounce rates resulted from faster backend performance and asset optimization for quicker load times.
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Consistent Brand Presence: The company's values and identity were reflected in every page, image, and message by creating a cohesive appearance.
Services Involved
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Web design services.
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Web Development Services
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Website Maintenance Services
Technology
The Challenges
With a previous digital system that offered little flexibility, Dominion Road Pharmacy knew it had to change to secure its e-commerce growth. Their old site was not designed for mobile customers, had slow-loading pages, and did not have real-time communication tools or flexible payment options.
These pitfalls limited their ability to serve customers digitally, especially during peak demand. The redesign using Shopify solutions provided the scalability, simplicity, and automation needed to keep up with modern healthcare expectations and improve the overall customer experience.
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