USA: 
India: 
The Client
BRIGHT AIR is among the most renowned companies in the UK that sells high-performance
air treatment and heaters, dehumidifiers, air conditioners, and air purifiers. As the
number of users trying to find these solutions online is growing, which is why BRIGHT
AIR needed a digital environment that would demonstrate its large variety of products
and fulfill the needs of particular users.
BRIGHT AIR aimed at enhancing its online performance by selecting Shopify web design and
development solution. This service helped them create a responsive online store that
aligned with their professional branding.
Categories
Manufacturing
Tech Stack
HTML5, CSS3, JavaScript, Shopify, eCommerce,Custom liquid file, MySQL, Mailchimp, Adobe Photoshop
A Project Overview
BRIGHT AIR is an online company based in the United Kingdom that provides high-quality air treatment products, heaters, dehumidifiers, air purifiers, and others. It primarily aims to provide solutions that make homes and businesses very comfortable, with clean air and low energy consumption. The marketing strategy of the business was to develop a user-friendly website that would allow consumers to browse, filter, and checkout easily.
- Robots.txt implementation
- Email automation feature
- Website Page Speed
- Integration of custom workflow
- Image ALT tag Implementation
- Top header section
- Created logo
Dynamic Visual and Typography Layouts
Visual typography is a very important element that helps users browse product pages and content more easily. Our team of developers carefully styled the typography and focused on responsive layout that allowed users to enjoy smooth navigation across all device screen sizes. Our developers also tested the fonts and visual elements, making it look unified and professional on every browser and device.
- Wide
- Regular
- Semi Condensed
- Condensed
- Extra Condensed
- AWESOME
- AWESOME
- AWESOME
- AWESOME
- AWESOME
Solutions We Offered
BRIGHT AIR benefited from ZTS Infotech Pvt Ltd’s end-to-end digital revamp.
Clean, User-Friendly Interface
We created an intuitive navigation and product flow that would help customers find their ideal solution faster and easier.
Implemented Responsive Design
Created a design layout that is responsive and perfectly adapts to any mobile device, tablet, or desktop, simplifying user experiences to browse seamlessly.
Personalized Front-End Design
To improve BRIGHT AIR's sleek branding, our team implemented custom Shopify HTML/ CSS to design their page, which enhanced product visibility overall.
Simplified Shopify CMS
We developed a user-friendly Shopify CMS that is so simple to operate that Brightair can update products, banners, and content directly without any hassle.
Key Deliverables
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Responsive E-commerce Store—A modern Shopify site makes it convenient for customers to browse, filter, and purchase products.
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Cross-Device Compatibility—The responsive web design enables the site to load properly on any device and is compatible with any screen size.
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Faster Performance- Images, fonts, and scripts are optimized for speed, which helps customers enjoy a fast and frustration-free shopping experience.
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Consistent Brand Identity- Used Liquid templates to craft clean and simple layouts that reflect BRIGHT AIR’s values of quality and trust.
Services Involved
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Web design services.
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Web Development Services
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Website Maintenance Services
Technology
The Outcome
The old website of BRIGHT AIR was anything but responsive, and it limited how well the business could show its extensive range of products. In addition, the backend was also quite time-taking to handle.
With the new Shopify CMS setup and custom design, BRIGHT AIR transformed its online presence. The flexible backend made rapid updating possible, and a clean design effectively showcased the entire product range. This upgrade increased user engagement and put the brand on track for scalable growth.
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We offer a comprehensive suite of services, including web development, web design, and digital engineering solutions tailored to meet the specific needs of small and medium-sized businesses (SMBs).
Our web design services focus on creating user-friendly, visually appealing websites that enhance your brand's online presence. This can help attract more customers and boost the businesses of SMBs.
Our digital engineering encompasses a range of services to optimize digital products and processes. With our services, SMBs can streamline their operations, reduce costs, and gain a competitive edge in the industry.
Yes, we have a track record of serving SMBs across various industries. We tailor our web design, web development, and digital engineering services to suit your specific sector, ensuring that our solutions align with your business goals.
We combine creativity, technical expertise, and a deep understanding of SMB needs to deliver cost-effective solutions. Our focus on client satisfaction and a results-driven approach makes us stand out in the industry.
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